Social Networking Pro's and Con's Con's 1) Social Networking/Blogging takes a lot of time and effort. 2) Participants don't want commercials on their social networking sites. 3) Our analysis (and many others) shows not much direct ROI (Return On Investment). 4) You don't get anywhere unless you get "Friends" or "Followers". 5)  2 Reasons most social networking is not successful and 3 things you can do about it.   Pro's 1) Even though you won't be able to get much in the way of ROI, it doesn't hurt for anyone     and everyone to know what you do - they do tend to tell their friends. 2) Once you get "Friends" and/or "Followers", you have a built-in audience.  Twitter is generally      regarded as the most "commercial" friendly, but you need to know how to use it.